impartial.ai app for iPhone and iPad

Billions of people are coming together online, so we rely on algorithms to filter the noise - but algorithms can reinforce our biases and make it harder to engage with alternative views.

Shared understanding is critical to solving humanitys greatest challenges, but how can we create and sustain it?

Do you know how you are perceived online through your social profiles and activity? Try out the personality insights portion of the app to better understand how others see you through the social media lens.

Our challenge is to bring context to the news. What if you could tell, just at a glance, a little more about that article that you’re about to click on? How does it fit into the wider online conversation? Is it more positive than other articles? Is it more conservative? Is it more or less speculative? Or is it right in the middle, whatever the “middle” might be for that particular topic, at that particular point in time?

Our app objectively and systematically assess news articles using advanced artificial intelligence, making the context visible and digestible to everyone.